Sadly, as handsets become more
indispensable – and therefore more used – so the time available
before charging decreases. The problem isn’t limited to Apple fans:
the majority of smartphone users will appreciate the inevitable
compromise made between technological sophistication and battery
life.
With the introduction of its branded
portable charger, Duracell has identified and met a critical need
among a small but rapidly growing proportion of smartphone users. In
doing so, it has begun to extend its footprint beyond the declining
category of alkaline batteries into a new category that’s growing
as rapidly as technology is changing.
Full marks, Duracell.
